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Data Is the New Gold. Ofsted Already Knows It. Does Your Nursery?
Data is the most valuable asset most nurseries are generating and not capturing. Here is what the research says, what the new Ofsted framework requires, and why the nurseries growing fastest are the ones paying closest attention.
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Your Next Nursery Parents Grew Up Online. Is Your Nursery Ready for Them?
The parents choosing nurseries today are Millennials. The parents choosing nurseries in five years are Generation Z. Both grew up online and both expect something very different from what most nursery websites currently offer. Here is what the research says.
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Why Parents Trust Nurseries That Answer Immediately
When a parent sends an enquiry at 10.47pm and hears nothing until Tuesday, the nursery has already sent a message. It just wasn’t the one it intended.
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The Questions Parents Never Ask
The question a parent most needs answered is often the one they never say out loud. Here is why — and what changes when they finally feel safe enough to ask it.
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Your Nursery Is Telling You Something. Are You Listening?
Every nursery has a knowledge base. Most of it lives in the heads of the people who work there. When they leave, it leaves with them. There is a different way.
