NURSERY MARKETING

Data is the most valuable asset most nurseries are generating and not capturing. Here is what the research says, what the new Ofsted framework requires, and why the nurseries growing fastest are the ones paying closest attention.

When a parent sends an enquiry at 10.47pm and hears nothing until Tuesday, the nursery has already sent a message. It just wasn’t the one it intended.

Every nursery has a knowledge base. Most of it lives in the heads of the people who work there. When they leave, it leaves with them. There is a different way.