Human + AI Behavioural Systems
More nursery visits.
More enrolments.
Less admin.
Shedlia helps nurseries turn parent enquiries into visits and enrolments — through intelligent, trust-building conversations available 24 hours a day.
The challenge
Parents want reassurance, not just information.
Choosing a nursery is one of the most significant decisions a parent makes. They aren’t searching for a list of features. They want to know their child will be safe, happy and genuinely cared for.
68%
Of nursery visitors
leave without making
an enquiry.
24/7
Is when parents
research nurseries,
evening, weekends,
and late nights.
1st
Impression is made
online, long before a
visit is ever booked.
You want happy parents. And the behavioural intelligence to understand what they are really thinking. Shedlia gives you both.
What’s included
Features & Benefits
AI-Powered Parent Conversations
A customised AI support manager on your website, answering parent questions accurately and immediately, 24 hours a day.
Customised Shedlia Avatar
Branded to your nursery’s name, tone and values. Live on your site within days, with no technical overhead.
Website Integration
Embedded directly into your existing site. No new platform. No disruption to your team.
Enquiry Capture
Every parent interaction is logged and structured, feeding your existing CRM automatically.
Appointment Booking
Parents can book a nursery visit, request a callback or begin registration in the same conversation.
CRM Integration
Enquiry data flows cleanly into your existing system, so nothing is missed and no manual entry is required.
Parent Behaviour Insights
Monthly analysis of what parents are really asking, hesitating about and prioritising, drawn from every conversation.
Monthly Intelligence Dashboard
A structured view of engagement, enquiry trends and behavioural patterns, delivered every month.
The methodology
What happens when a parent visits your website
Instantly support and engage parents
A parent visits your website and starts a conversation with Shedlia AI Support Manager. They receive accurate, immediate answers that reflect your nursery’s values, tone, and approach.
Convert interest into action
Within the same conversation, parents can book a visit, request a callback, or begin the registration process, creating a seamless enquiry experience.
Automate follow-up and generate insight
Parent details are automatically added to your CRM, confirmations and notifications are sent, and behavioural insights are captured to help you better understand what prospective parents are looking for.
Insights
Actionable insight
Every interaction with Shedlia AI Support Manager contributes to a live dashboard that helps you better understand prospective parents, identify trends, and make more informed decisions about your marketing, admissions, and parent experience.
- Most frequently asked questions and topics of interest
- Popular session times and visit requests
- Common barriers to enquiry or registration
- Parent sentiment and engagement levels
- Demand trends by age group, location, or service
- Conversion rates from enquiry to visit and registration
- Peak enquiry times and website activity patterns
- Lead source performance and campaign effectiveness
- Emerging parent needs and concerns
- AI-generated recommendations to improve conversion and communication
Presented through a clear, intuitive dashboard, these insights help nursery leaders move beyond assumptions and make decisions based on real parent behaviour and feedback.
YOUR AI-SERVICE MANAGER
Meet Harmony
The best way to understand what Shedlia does is to experience Harmony directly. Enter your details and we’ll take you straight to a live conversation.
Our difference
Behavioural science first. Technology second.
Most AI providers begin with technology. Shedlia begins with human behaviour. That distinction shapes everything — from how conversations are designed to how outcomes are measured.
Behavioural science
Rooted in motivation science, social identity and cognitive theory.
Organisational Psychology
Understanding how trust is built between families and organisations.
Communication Expertise
Twenty years helping organisations communicate with clarity and confidence.
Artificial Intelligence
AI applied with precision — not as a gimmick, but as an enabler.
What it costs
Pricing Information
nursery guide
Single AI Nursery Support Manager
A dedicated AI support manager, trained on your nursery’s content and available to parents around the clock.
setup fee
£1600
one-time
monthly
£190
monthly
usage
WHAT IS INCLUDED
- AI support manager trained on your nursery’s own content, values and approach
- Integrated directly into your nursery website
- Parent conversations around the clock, evenings, weekends and early mornings
- Monthly insight report showing what parents are asking and what is building confidence
- Ongoing monitoring, maintenance and support
- Live within four weeks, from first conversation to fully launched
NURSERY SUPPORT SUITE
Five AI Nursery Support Managers
A full suite of AI support managers*, each trained to a different stage of the parent journey.
setup fee
£6400
monthly
monthly.
£760
monthly
usage
WHAT IS INCLUDED
- Five AI support managers, each trained on your nursery’s own content, values and approach
- All five integrated directly into your nursery website
- Parent conversations around the clock, evenings, weekends and early mornings
- Insight reports and dashboards providing real-time visibility of parent concerns and priorities
- Ongoing monitoring, maintenance and support
- Live within six weeks, from first conversation to fully launched suite
*Example AI-Avatar Service Suite might include:
What happens next
No commitment until you are ready
Before any purchase decision, we carry out a free analysis of your website and come back with a clear picture of exactly what your avatar would look like and what it would require.
We analyse your website
We crawl your nursery website ourselves. We review your content, your technical environment and your digital set-up. You do not need to provide anything or answer any questions.
Free – no input needed from you
You receive a written report
We send you a clear, plain English report showing what your avatar would do, what your website is missing, whether your technical setup is compatible, and exactly what it would cost.
Free – delivered within 5 working days
You decide.
Only once you have read the report and are confident it is the right fit for your nursery do you decide whether to go ahead. No pressure. No obligation. Your call.
Your decision
Our team
Human understanding meets artificial intelligence.
For more than twenty years, Shedlia’s founder, Dr Marcus Gottschalk, has worked with organisations across the UK, Europe and the Middle East, helping leaders improve communication, build stronger cultures and drive measurable performance.
Shedlia was built on a clear conviction: that the organisations which will thrive are not those that simply adopt AI, but those that combine it with genuine human understanding. That belief shapes every system, every conversation and every client relationship.
We are not building chatbots. We are designing intelligent conversations grounded in behavioural science, organisational psychology and twenty years of practical experience.
Dr Marcus Gottschalk
Founder
Business Strategy · Growth and Commercial Development · Customer Experience & Solutions · Strategic Partnerships
Alice Short
CTO
AI Implementation · HubSpot Integration · User Journeys · Marketing Automation
iNSIGHTS
A summary of our latest articles
- Data Is the New Gold. Ofsted Already Knows It. Does Your Nursery?
Data is the most valuable asset most nurseries are generating and not capturing. Here is what the research says, what the new Ofsted framework requires, and why the nurseries growing fastest are the ones paying closest attention. - Your Next Nursery Parents Grew Up Online. Is Your Nursery Ready for Them?
The parents choosing nurseries today are Millennials. The parents choosing nurseries in five years are Generation Z. Both grew up online and both expect something very different from what most nursery websites currently offer. Here is what the research says. - Why Parents Trust Nurseries That Answer Immediately
When a parent sends an enquiry at 10.47pm and hears nothing until Tuesday, the nursery has already sent a message. It just wasn’t the one it intended.
See what Shedlia can do for your nursery.
Book a 30-minute demonstration and see how Shedlia transforms parent enquiries into enrolments